WHAT: Campaign and campaign planning for the Danish Breast Cancer Foundation.

CLIENT BRIEF: An open assignment with the objective
of creating awareness for the organization.

SOLUTION: A campaign based on the common prejudice that research donations are spent on anything but actual research, drawing inspiration from past scandals involving charities misusing funds and private donations.

PURPOSE: To create greater transparency around how donations are truly used by exaggerating the issue and addressing it through a humorous angle.